"Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Adobe Photoshop® Lightroom™ 1.0 software is now available for pre-order and is expected to ship in mid-February 2007. Photoshop Lightroom enables professional photographers to import, manage and present large volumes of digital photographs, helping photographers spend more time behind the lens and less time at the computer. With more than 500,000 photographers participating in the public beta program over the last 12 months, Photoshop Lightroom now includes a wealth of innovative features that streamline digital photography workflows. Recognizing the photography community for their efforts, Adobe is offering Photoshop Lightroom at a special introductory price of US $199 through April 30, 2007 at the Adobe Store. Photoshop Lightroom will later sell for an estimated street price of US $299.Read more here.
“It’s an unlikely scenario that professional photographers would moonlight as software developers,” said John Loiacono, senior vice president, Creative Solutions Business Unit at Adobe. “Fortunately for us, they were willing to give it a shot. Everything, from image viewing and evaluation tools to timesaving editing features, was developed with the help of photographers. This was truly a collaborative effort and we extend our thanks to everyone who provided invaluable feedback to help us deliver a powerhouse professional photography tool.”"